How much does a group ecard cost? Prices and pricing models explained

Quick answer: A group ecard usually costs between nothing and a few pounds or dollars per card. Many sites offer a limited free option, one-off cards typically cost a few pounds, and teams can buy bundles or subscriptions. On SignThisCard, the first card is free for up to 15 signers and a Single Card costs £1.99 with unlimited signers.

Someone's leaving next week and you've been asked to "sort the card". Before you pick a site, it helps to know what's normal to pay, what's included, and whether you need a subscription at all.

This guide breaks down the group ecard cost at the time of writing (November 2026), the pricing models you'll come across, and why most sites charge something. If you're still working out the process itself, start with our practical guide to how group cards online work.

How much does a group ecard cost?

At the time of writing (November 2026), a one-off group ecard costs from £0 to around £5, or a few US dollars, on the main sites. The exact price depends on the site, group size and extras such as a gift collection.

Prices from each provider's own website at the time of writing:

For the full picture, including Canva and Moonpig, see our side-by-side group card website comparison.

What pricing models do group card sites use?

Most group card sites use one of five models: free tier, per card, per board with limits, bundles or subscriptions. Knowing which one you're looking at makes comparison easier.

1. Free tier with limits. A free card with a cap on signers, messages or cards. SignThisCard's free card allows up to 15 signers, once per account.
2. Pay per card. A one-off fee for one card. SignThisCard's Single Card is £1.99 with unlimited signers.
3. Tiered per board. The price rises with the number of posts allowed. Kudoboard's per-board tiers work this way.
4. Bundles or packs. Prepaid cards for a set period, usually cheaper per card. GroupGreeting, Thankbox and GroupTogether offer these.
5. Subscriptions. A monthly or annual fee for multiple cards. SignThisCard's Plus and Unlimited plans, and Kudoboard's team plans, are examples.

Some sites also make the card free when you collect money for a gift through them, earning instead from fees on contributions.

What does SignThisCard cost?

SignThisCard has four plans, from free to £9.99 a month. Prices at the time of writing (November 2026), as shown on the plans page:

Monthly plans can be cancelled any time, with access continuing to the end of the paid period. Payments go through Stripe's secure checkout, and card details are handled by Stripe rather than stored by SignThisCard.

Every plan includes the same signing experience. Signers don't need an account, can add a photo and a drawn signature, and the recipient opens the card like a book.

Why do group card sites charge?

Group card sites charge to cover hosting, storage, payment processing, security and support, and to keep the service running without selling ads. A card with photos, music and dozens of messages has real running costs.

What your fee typically pays for:

• Hosting and storage for messages, photos, music and video.
• Security, such as HTTPS and anti-spam protection. SignThisCard uses reCAPTCHA v3 and email verification for organisers.
• Payment processing through providers such as Stripe.
• Support when something goes wrong.
• Development of features like print view and PDF download.

In our view, a small one-off fee is a fair trade for a card that doesn't depend on advertising.

Which option is best value for you?

For a one-off card, a free tier or single card is usually best value; for regular cards, a subscription often works out cheaper per card. It depends on how often you send cards and how many people sign.

Worked examples on SignThisCard, at the time of writing:

• Priya's team of 10, one birthday card: the free card covers it. Cost: £0.
• A 45-person leaving card: a Single Card. Cost: £1.99.
• An office manager sending 4 birthday cards a month: Plus at £4.99/month works out at about £1.25 a card, compared with £7.96 for four Single Cards.
• An HR team sending cards for a 300-person company: Unlimited at £9.99/month, or £95.90/year, with fair use.

Group size matters too. Free tiers usually cap signers or messages, so check that before sharing your link. Our guide to how many people can sign a group card explains how limits work in practice.

If you just want the free route, our round-up of free group card options lists what's available.

Are there hidden costs?

Extra costs usually come from currency conversion, gift collection fees or tier limits rather than the card itself. It's worth checking a few things before you pay.

Things to check before paying:

• Currency. Several sites price in US or Australian dollars, so your bank may add a conversion fee.
• Gift collection fees. Sites with built-in collections typically charge contributors a fee. At the time of writing, Thankbox listed 1.1% + £0.17 per GBP contribution.
• Post or message limits. A cheaper tier might cap messages, pushing you to upgrade mid-collection.
• Auto-renewal. Subscriptions renew unless cancelled. SignThisCard monthly plans can be cancelled any time.

SignThisCard doesn't collect money, so there are no collection fees. If you need a gift, you'd pair the card with a separate method, such as a bank transfer, Collection Pot or a voucher.

Can you get a refund on a group ecard?

It depends on the site's terms and your statutory rights. On SignThisCard, there's no blanket "no refunds" rule, and your statutory UK consumer rights are unaffected.

Cancelling an annual renewal doesn't refund unused time, except where the law requires it. If you think you're owed a refund, contact SignThisCard through the contact page and explain what happened. Our guide to group card refunds covers the details and what to expect.

Common mistakes when budgeting for a group ecard

• Paying for a subscription for one card. A one-off card is usually cheaper.
• Choosing the cheapest tier for a big group. You may hit a limit halfway through.
• Ignoring currency. A dollar price can cost more than expected.
• Forgetting the gift. Budget for the present separately if the card site doesn't collect money.

Key takeaways

• At the time of writing (November 2026), a one-off group ecard costs from £0 to around £5 on the main sites.
• Pricing models include free tiers, per-card fees, tiered boards, bundles and subscriptions.
• SignThisCard's first card is free for up to 15 signers; a Single Card with unlimited signers costs £1.99.
• SignThisCard's Plus plan costs £4.99 a month for up to 5 cards per calendar month.
• Sites with built-in gift collections usually charge contributors a fee on each payment.

Frequently asked questions

Is a group ecard free?

Sometimes. SignThisCard offers one free card for up to 15 signers, and Thankbox lets you start free and pay when sending. GroupTogether's card can be free if you collect at least AU$20 for a gift. For larger groups or repeat cards, most sites charge a small fee.

How much does SignThisCard cost?

At the time of writing (November 2026), SignThisCard has a free card for up to 15 signers, a £1.99 Single Card with unlimited signers, Plus at £4.99 a month for up to 5 cards per month, and Unlimited at £9.99 a month with fair use. Monthly plans can be cancelled any time.

Why do group card websites charge money?

They pay for hosting messages and photos, security, payment processing, support and ongoing development. Charging a small fee lets a site run without relying on advertising. In our view, a one-off fee of a pound or two is reasonable for a card the whole team signs.

Is a subscription worth it for group cards?

If you send several cards a month, usually yes. On SignThisCard, Plus at £4.99 a month covers up to five cards per calendar month, which costs less per card than buying Single Cards. For one or two cards a year, the £1.99 Single Card is simpler.

Do signers have to pay to sign a group ecard?

No. On SignThisCard, signers never pay and don't need an account; only the organiser pays if they choose a paid plan. On sites with gift collections, contributing money is separate from signing, and you should make clear in your invite that chipping in is optional.

Are there extra fees for collecting money?

On sites with built-in collections, contributors usually pay a fee. At the time of writing, Thankbox listed 1.1% + £0.17 per GBP contribution. SignThisCard doesn't collect money, so there are no collection fees; use a separate method such as a bank transfer, Collection Pot or a voucher.

Conclusion

A group ecard rarely costs more than a few pounds, and for small groups it can be free. The right option depends on how many people sign and how often you send cards.

If you want clear prices in pounds, with a free card for up to 15 signers and £1.99 for unlimited, view SignThisCard's pricing plans and pick the one that fits.